Paradigm's wising up on waste

March 24, 2009

Featured Article in OPI

The Paradigm Group is seeking to bolster its environmental policy by partnering with the Environmental Protection Agency's (EPA) voluntary WasteWise programme.

The US environmental regulator's programme asks that volunteers do what they can to prevent unnecessary waste, purchase recycled products and recycle as much as possible.

"Paradigm Group has always made preservation of the environment a high priority by bridging the gap in the cost to the consumer of environmentally sensitive and recycled products in our category," says Marcello Sozio, VP of Business Development. Sozio adds that the WasteWise message is an extension of that philosophy.

The company says its WasteWise goals for 2009 are to be proactive in taking the green message to its client base by providing cost-neutral conversions through its Emerald Brand, raising awareness of the environmental benefits of buying recycled products and providing higher yield solutions for the workplace.

Paradigm Group will also be presenting a rewards programme for members of the WasteWise partnership. The partnership was launched in 1994 and has more than 2,000 partners.

The Paradigm Group, led by some of the industry leaders will continue the mission of delivering products and services to the environmental decision makers.

Ralph Bianculli, CEO of Paradigm Group concludes, “I am excited about the relationships we have developed, which include a respected group of corporate leaders who have similar interest in bringing environmental awareness closer to the workplace.”

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For more information please contact Paradigm Group at 516-496-0000 or info@paradigm-grp.com