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A New Green Paradigm: Ralph Bianculli on Educating the End User
January 17, 2008
Sustainable Life Media Features Ralph Bianculli, CEO of Paradigm Group.Ralph Bianculli has his work cut out for him as CEO of Paradigm Group, a manufacturer of green products for commercial facilities (think janitorial and breakroom supplies).
How can you market your offerings to purchasing professionals when many suppliers won't even carry your products? In this SLM interview, Ralph explains how his manufacturing and distribution company got into the marketing consulting business, and why many supply firms resist stocking greener alternatives.
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