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Food Product Manufacturer
Situation:
Innovative
beverage manufacturer wanted to test consumer reaction to new, high end
beverage. After failed attempts to sample and research on high traffic
mid-town street corners, the manufacturer came to Paradigm’s Marketing
division to ask us for help in reaching their upscale, affluent target
audience.
Opportunity:
Identify a research solution that would successfully reach the target market.
Action and Results:
Paradigm
worked strategically, through both its marketing and distribution
divisions to create a workplace testing program. This approach enabled
the manufacturer to reach its target audience. Paradigm was able to
leverage its distribution relationships in both institutional and
corporate environments to deliver the audience. The client was able to
launch a highly successful market entry plan that included Paradigm’s
role in collecting real-time data, monitoring, as well as rigorous
controls; all within a highly aggressive timeline.
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