Our United Supply division is uniquely credentialed as a Master Wholesale Distributor and Strategic Sourcing specialist. Our unique position enables us to evaluate and source the correct mix of products, as well as optimize cost-of-goods opportunities through our wide range of worldwide, manufacturer-direct relationships.
United Supply
 Nation Wide Master Wholesale Distributor

Product Categories

  • Janitorial and Sanitary Supplies (Jan-San)
  • Food Service Disposables and Grocery Supplies
  • Break Room Supplies
  • Green Products
  • Warehouse Packaging & Corrugated Boxes
  • Shipping Supplies and Mailroom

Marketing Tool

CUSTOMIZE-IT(SM) PROGRAM

Paradigm Marketing holds the key to your success. Our Customize-It catalog program, direct mail, promotional flyers, sales incentive programs and collateral materials help our distributors promote product lines, introduce new categories, build company image and strengthen brand awareness.

These marketing slicks have been utilized on:

  • In field calls
  • Invoice stuffers
  • Email/fax campaigns
  • Added in boxes to items that are being delivered

CATALOG MANAGEMENT SERVICES

We have the pulse on the Commercial and Institutional sectors. With Paradigm's catalog planning skills, whether you are a manufacturer or distributor, you can be assured that "no revenue is left on the table". Our industry knowledge and B2B market intelligence ensures every catalog product meets the needs of the market and will deliver optimum revenue for your organization.

We will identify the most ordered products, make sure all sku’s are updated accordingly and provide images to showcase these products effectively.
United Supply's Our core objective is to support the supply chain for both the corporate and professional market sectors. We specialize in introducing new product categories to established distributors who want innovative solutions to grow their customer relationships. United  Supply’s mission is to support the critical need for nationwide, "strategic" distribution via expert-level sales channel and marketing support, product planning and analysis, in concert with logistics management and distribution support for our resale and distribution clients.

Any distribution channel that has an infrastructure, warehouse facility, Sales Team, and a desire to increase profits in our given product categories, is a potential partner of United Supply. United Supply maps out a comprehensive management plan that offers a realistic way to have the Break Room and Jan-San sectors become a much larger percentage of a distributors overall sales. The system is a step-by-step plan that is consistently tracked and monitored to realize optimum growth.

Service Offerings

Sales Channel and Marketing Programs
Catalog Management
Product Planning
Warehouse & Packaging Support
Procurement Services
Electronic Commerce
JIT Deliveries and Logistics Management
Consolidated Billing and Reporting
Fastrac program management plan
Business Intelligence
In-field calls
Sales training/ product seminars
Green solutions education

Nationwide Services

The breadth of our manufacturer-direct relationships translates to immediate access for national brands, new products and value-priced lines. With tens of thousands of stock products and manufacturer-direct next-day access, we can provide you with immediate delivery in many situations as well as a guaranteed "60 minute" response time on any product inquiries. Understanding where the market conditions will be in the future gives our distributors a leg up in the marketplace. Moreover, our market position means that we can tap into our breadth and depth of internal talent and resources to help you build demand, as well as ensure you will always meet your most challenging, time-critical distribution requirements.
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