Field Campaigns: Achieving the Results You Want!
Our one-on-one approach to business-to-business market research is proven effective. Paradigm Marketing customizes programs to achieve specific client goals by gathering and analyzing data to develop proper conclusions and action recommendations for the manufacturer. During implementation of site surveys, a most critical stage, we work side by side with site management and key employees to perform required marketing activities, ensuring the plan is correctly implemented and executed, achieving the desired results.
Facilities Product Consulting
Pre-Bid Analysis Service:
Producing a Higher Yield for You!
Paradigm believes that traditional bidding models are obsolete because they most often fail to confirm that the products specified are the most appropriate for the application at hand. To support the specific demands of the Institutional and Corporate Procurement market, we provide highly specialized product consulting and
evaluation services. With more than 500 years of combined industry expertise, our track record and ability to evaluate current product mix, identify opportunities to
improve efficiencies and reduce costs,
remains unsurpassed in the industry.
In the ever-changing environment of
finished goods, Paradigm recognizes that traditional bidding models are no longer efficient. Through Pre-Bidding Analysis, we provided the critical specification and
packaging information that ultimately produces higher yield and functionality of produced finished goods.
Paradigm Works Directly With…
• Strategic Sourcing Specialists
• Institutional Procurement
• Corporate Facilities
• Buying Consortiums
• Consulting Organizations
• Facilities Management & Construction Firms
CUSTOMIZE-ITSM Program
Paradigm Marketing holds the key to your success. Our
Customize-It catalog program, direct mail, promotional flyers, sales
incentive programs and collateral materials help our distributors
promote product lines, introduce new categories, build company image and
strengthen brand awareness.
These marketing slicks have been utilized on:
- In field calls
- Invoice stuffers
- Email/fax campaigns
- Added in boxes to items that are being delivered
Catalog Management Services
We have the pulse on the Commercial and Institutional
sectors. With Paradigm's catalog planning skills, whether you are a
manufacturer or distributor, you can be assured that "no revenue is left
on the table". Our industry knowledge and B2B market intelligence
ensures every catalog product meets the needs of the market and will
deliver optimum revenue for your organization.
We
will identify the most ordered products, make sure all sku’s are
updated accordingly and provide images to showcase these products
effectively.
Making Higher Profits a Reality for You!
Working directly with you, we successfully brand, evaluate and bring products to market through the distribution supply channel. From procurement consulting, brand marketing and workplace market research to package design and end-user programs, Paradigm Group’s business equation delivers real-time, market-driven information and intelligence helping you sell more of your product than ever before! We focus on two primary areas of service -- a specific set of branding and field-based market research services -- and highly specialized, business-to-business and procurement-related product planning services. These important services support the tactical marketing of product manufacturers, enabling end-users and product managers to validate their specifications. Our procurement-related product evaluation services provide pre-bid and pre-specification assessments, helping corporations and institutions ensure that the products they acquire (or currently utilize) are also the ones that best meet their objectives.
Brand Showcase:
Reach the Corporate, Institutional & Professional Sectors!
As the innovator in delivering brand campaigns showcased in “real-time” workplace situations, Paradigm Marketing’s proven methods of reaching the commercial, industrial and institutional markets with effective, hands-on product and branding programs, means you receive powerful, break-through development solutions that grow your profit margin. Our marketing clients include product manufacturers whose objectives are targeting and producing quality market research to analyze products and/or define business-to-business market requirements.
We Reach the End-User Market:
We Do It for You!
We can strategically place your brand in the Commercial, Institutional and Industrial
arenas through hundreds of channel sources and network distribution partners. Our
regional and national teams provide you with the strongest level of comfort, confidence and business-to-business market expertise.
Services We Offer:
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Workplace Programs, Site Surveys & Analysis
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Acceptance Testing
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Target Market Identification
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Brand Positioning Studies
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Package Design
- Product Consulting and Procurement Planning
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Pre-Bid Analysis
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Specification Development
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Branded and Private Label Product Development
