New Web Site Marks Official Unveiling of Paradigm Brand

Syosset, NY - July 30, 2007 - The Paradigm Group, which encompasses United Supply, Global Sourcing, Classic Packaging and Paradigm Marketing, was officially introduced today as one unified brand with the launch of Paradigm's new Web site, www.paradigm-grp.com. As part of the re-branding effort, the company has organized its four business units under the Paradigm Group umbrella, creating a vertically integrated brand that is uniquely structured to support the broad spectrum of commercial and institutional supply chain challenges for breakroom, jan/san and warehouse packaging-related products. The announcement reinforces the company's mission to become the leading provider of Creative Solutions for the Facilities Supply Chain.

The new Paradigm Group Web site offers distributors and their customers, as well as product manufacturers, a one stop resource for a broad range of facility supplies, services and product information. Distribution customers can now even place their orders online.

"The launch of our new Web site officially marks the unveiling of the Paradigm Group brand," says President and CEO Ralph Bianculli. "Paradigm is committed to serving as a resource that can help provide product sourcing, branded and private-label manufacturing, warehouse packaging, distribution and marketing expertise. The new Paradigm Group supports the facilities supply chain from initial concept to final product usage."

Paradigm offers an unprecedented set of services and product-driven programs for the office, institutional and warehouse environment. Among its many commercial and institutional breakroom, cleaning, food service and packaging items is the company's premier line of Emerald™ products. Emerald offerings range from cleaners and hand soaps to paper goods, floor products and tapes.

The new Paradigm Group is distinctly different than a traditional supplier, points out Mr. Bianculli. "We provide a single source of products and information for everyone in the facilities business – from the manufacturer trying to figure out what is needed in the marketplace, to the distributor who wants to know what will best serve his customers and his business, to advising the end user who is striving to be both cost effective and efficient. We offer a full range of traditional and green products to serve all needs," he added.

Paradigm Brand Launch
In addition to manufacturing and wholesale master distribution of more than 35,000 products, Paradigm services include sourcing, procurement consulting, sales and marketing channel development, product training, package design, field-based market research and branding. Paradigm's marketing and branding programs service the manufacturer as well as the dealer and distribution client with packaging, sales collateral, catalog, web development, direct mail support and field sales training. For more information on Paradigm products, programs and business units, please visit www.paradigm-grp.com.

About Paradigm Group
Paradigm Group is a full service supply distribution, facilities products manufacturing, warehouse packaging and marketing consulting company. From concept to consumption, Paradigm Group's mission is to deliver optimized facilities product selection, production and distribution of jan/san, breakroom, warehouse packaging and office environment "essentials." Uniquely structured to support the full spectrum of supply chain interface challenges, Paradigm provides services that build customer loyalty, grow profit and drive revenue. Services and programs include product sourcing, procurement consulting, wholesale master distribution, field-based market research and sales and marketing channel development.