Syosset, NY - July 28, 2008 - The Paradigm Group is proud to announce that the “Emerald Brand” appoints a new partnership with Atlantic Coffee and Provisions Ltd, right outside of Boston  Mass.  Rick Goldstein, Director of Business Development for the Paradigm Group says “we have been looking for the right player in the Boston marketplace, and after meeting with Atlantic Coffee, it was evident that this was the right partnership for both companies.”  “The timing of this launch could not be better, says Mr. Goldstein.  The green movement is happening now and we will position Atlantic Coffee to successfully drive the market.”

“Bringing on Paradigm Group as our source for paper and janitorial supplies is a very exciting move for Atlantic Coffee. The value added items that they bring to the table are just what we are looking for as we continue to position Atlantic into the leading Office Refreshment and allied product distributor in New England.”

“We have learned quickly that Paradigm is willing to work with us in any way they can to get resolutions to any issues that we may have.”

“The knowledge that these guys bring to the table is second to none, Not only are they in tune with just what we do day in and day out but they also have the knowledge of how the major manufacturers think and work. A vendor who is educated in how our business works is without a doubt the best vendor you can utilize. They stay ahead of the curve at all times which in turns puts us in a great position to be the pioneer in our marketplace.”

About Paradigm Group
Paradigm Group is a full service supply distribution, facilities products manufacturing, warehouse packaging and marketing consulting company. From concept to consumption, Paradigm Group's mission, as a boutique service provider, is to deliver optimized facilities product selection, production and distribution of jan/san, breakroom, warehouse packaging and office-environment "essentials." Uniquely structured to support the full spectrum of supply chain interface challenges, Paradigm provides services that build customer loyalty, grow profit and drive revenue. Services and programs include product sourcing, procurement consulting, wholesale master distribution, field-based market research and sales and marketing channel development.